🎙️ AI Can’t Protect Your Brand — But These Lawyers Can | The Truth About Trademarks in 2026 | Luxury On Call
In today’s AI-driven world, launching a brand has never been easier.
Protecting it has never been harder.
In this powerful episode of Luxury On Call, host Alexandra Miklosova (The Listing Agent) sits down with intellectual property attorneys Yulia Leshchenko and Elena Shum, co-founders of Name & Fame, to uncover what modern entrepreneurs, real estate professionals, and creators are dangerously overlooking:
Your brand is an asset — and it must be protected like one.
As AI tools accelerate content creation, marketing, and global exposure, they also introduce new legal risks: trademark conflicts, AI-generated ownership disputes, cybersquatting, domain hijacking, and global infringement issues that can cost you everything you’ve built.
This conversation goes beyond theory. It’s strategic. It’s practical. And it’s urgent.
If you are building a personal brand, launching a business, scaling internationally, writing a book, creating digital content, or developing intellectual property of any kind — this episode is essential viewing.
Because filing a trademark is only step zero.
What You’ll Learn
- Why trademarks must be secured before you scale
- The real risks of AI-generated books, art, and branding
- How cybersquatters exploit growing brands
- Why global filing strategies matter — even if you start local
- The difference between trademarks and trade secrets
- How branding, legal protection, and marketing must work together
- Why intuition still beats automation in critical decisions
- How to avoid expensive legal battles before they start
AI & Intellectual Property: The New Legal Frontier
AI can assist.
AI can accelerate.
AI can even inspire.
But AI cannot:
- Replace legal strategy
- Replace human creativity
- Replace intuition
- Replace accountability
And it certainly cannot protect your intellectual property.
The future of luxury isn’t just what you build — it’s how intelligently you protect it.
About the Guests
Yulia Leshchenko and Elena Shum are intellectual property attorneys and co-founders of Name & Fame, a Los Angeles-based firm redefining modern brand protection.
With over 16 years of combined experience, they bring together:
- Branding strategy
- Trademark law
- Global IP protection
- Marketing integration
All under one roof.
Their mission: Protect ideas before they become vulnerable — and before success makes them a target.
Special Giveaway
Yulia and Elena are offering one listener a complimentary trademark filing.
Check our IG post for info!